Franchise Sherpas seeks an experienced Director of Marketing to lead the marketing efforts for our firm, and to manage the design and implemention of the start-up, franchise marketing programs for our new portfolio investments.
Key Tasks for Sherpas:
The Marketing Director will lead, design and execute the marketing efforts of the firm to drive high-quality, new concept lead flow.
- Develop and implement the annual marketing plan and budget for the firm
- Manage the Franchise Sherpas brand
- Direct corporate communications activities including: website, online advertising, social media, public relations and trade shows
- Design and produce collateral materials
- Manage external vendors
Key Tasks for our Portfolio Concepts:
Upon forming a new partnership with a portfolio concept, the Marketing Director will lead, design and execute the start-up phase, franchise marketing plan to drive high-quality prospects for the franchise recruitment/sales process.
- Lead the review and evaluation of the concept's branding
- Develop and implement the start-up marketing plan and budget for the new concept
- Design and manage the franchise sales support programs including: website, portals, social media, public relations and trade shows
- Design and produce collateral materials
- Manage external vendors
Position Requirements & Qualifications:
- BS/BA in marketing, advertising or related field
- Minimum 6-8 years marketing experience in small to mid-size firm
- Franchise marketing experience, at the franchisor level, highly desirable
- Strong network of high-quality vendors
- Experience with website design, internet advertising and social media
- Excellent communication skills, both verbal and written
- Desire to grow professionally in a dynamic, high-growth entrepreneruial environment
- Entrepreneurial spirit, self-motivated with hands on appoarch
If you are qualified and interested in this career opportunity, please email your resume to us at jobs@franchisesherpas.com
